The call letters are just as iconic as the station itself has become -- WFTM, World's Finest Tobacco Market.
WFTM went live on Jan. 1, 1948, just more than three hours after the FCC gave its official permission to begin programming.
The call letters originally assigned by the FCC were WKYO and WFTM had been assigned to a police station in Buffalo, N.Y. However, Jim Finch, one of the station's owners, wanted the WFTM call letters. He contacted the police chief in Buffalo and made the trade of letters for a Kentucky ham and a chew of Burley tobacco.
Headquarters for WFTM are in a tobacco warehouse, in the middle of Tobacco Square, perhaps the first and only radio station to make itself at home in the similar location.
The WFTM tower, located at U.S. 68 at the intersection with Moody Drive was erected when the area was little more than farmland.
Today, the station is the centerpiece of a multi-media hub which provides not only radio but cable TV to several counties, along with internet service to its customers.